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Step 1: Add the MCX Push Custom Activity

  • Drag the MCX Push from the Activities panel onto the canvas to configure web push notifications as a step in your journey.
Drag MCX Push custom activity

Step 2: Configure the MCX Push Activity

Click on the MCX Push in the journey to open its configuration window. You’ll see two tabs to guide you through the setup:
Click on the MCX Push custom activity

Configuration

  • Complete the following within the Configuration tab:
Configuration TypeFieldDescription
AppSelect ApplicationThe app you created in the dashboard that represents the website your subscribers opted in to receive push notifications.
TypeNotification TypeThe type of notification you want to send:
- Regular
- Transactional
- Alert
- Promotion
TypeCampaign NameA name to identify this push notification campaign.
ContentTitleTitle text displayed on the notification (maximum 100 characters).
ContentBodyMain message content of the notification (maximum 100 characters).
ContentNotification Link URLURL the user is directed to when clicking the notification.
ImagesSender Icon URLThe main sender icon that represents the brand. (PNG or JPEG supported)
ImagesBadge Icon URLThe small icon shown on notification. (PNG only)
ImagesBanner Image URLThe large image displayed within the notification. (PNG or JPEG supported)
Click the personalisation icon (a person with a pencil) beside Use contact data to insert personalisation strings from your Data Extension. For example, select the Name attribute to personalise the notification for each subscriber.
Click the personalisation icon
  • In the Subscriber Relationship section, verify which field in your Data Extension relates to subscribers and confirm it’s correct.
Verify Subscriber Relationship
  • Validate the notification appearance across devices by viewing and clicking through the device options:
    • Android – Displays mobile notification preview.
    • Windows – Displays desktop notification preview.
    • Mac – Displays desktop notification preview.
  • Click Next to proceed.

Message Preview

  • In the Records section, select a subscriber record from your Data Extension. The preview will render the notification using the subscriber’s attribute.
Select a subscriber record
  • Review how personalisation strings (if any) appear, ensuring the correct subscriber values are displayed.
When you’re satisfied with the previews, click Done to complete the MCX Push configuration.

Step 3: Activate the Journey

Review your journey design on the canvas and activate it when you’re ready to start sending push notifications.